about us

About Us

Welcome to Viva Charms -Where Every Charm Tells a Story.

At Viva Charms, we believe that jewelry is more than just an accessory. It’s a reflection of your unique personality, your memories, and the moments that define your life. Founded with a passion for timeless elegance and personal expression, Viva Charms was born from the idea that every charm holds a story, and that story deserves to be told in a meaningful way.

Our Story

Our journey began with MAX and his love for the craftsmanship and artistry of Italian jewelry. Inspired by the rich heritage of Italian design and the symbolic nature of charms, we wanted to create a space where people could not only find beautiful, high-quality pieces but also personalize them to reflect their own journey. From the very first charm, our mission has always been the same: to offer a unique, customizable collection that lets you create jewelry that feels as personal as it is beautiful.

Over the years, Viva Charms has grown from a small passion project into a global destination for lovers of fine jewelry, with customers from all corners of the world. Despite our growth, we’ve stayed true to our roots – offering exceptional quality, a personalized experience, and a deep connection to the stories behind each piece.

Our Mission

Our goal is simple: to help you express yourself through the art of personalized jewelry. We believe that every person’s journey is special, and our handcrafted charms are designed to celebrate the moments, people, and memories that define your life. Whether it’s a gift for a loved one or a new addition to your own collection, we are here to provide you with the perfect piece that captures your story.

Our Commitment

At Viva Charms, quality is at the heart of everything we do. We are committed to sourcing the finest materials, from sterling silver to delicate enamel work, ensuring that every charm is crafted with care and built to last. Our artisans pay close attention to every detail, ensuring that each piece is not only visually stunning but also a true work of art.

In addition to our focus on quality, we are also passionate about sustainability. We strive to make responsible choices in our production processes and packaging, minimizing our impact on the environment while delivering beautiful, long-lasting jewelry to our customers.

Why Choose Viva Charms?

  • Personalization at its Best: Our charms are designed for those who want to wear their heart on their sleeve. You can build your own bracelet from scratch or add new charms to mark significant moments in your life.
  • Italian Craftsmanship: Every charm is a blend of Italian tradition and modern design, crafted to perfection.
  • Customer-Centric: We take pride in offering exceptional customer service, ensuring a smooth and enjoyable shopping experience from start to finish.
  • A Gift That Lasts: Our charms make the perfect gift – each one a symbol of love, friendship, or an unforgettable memory.

Join Our Story

We invite you to explore our collection and start your own charm story today. Whether you're commemorating a special event or simply celebrating life's little moments, Viva Charms is here to help you create jewelry that reflects the unique person you are.

Thank you for being a part of our journey. We can’t wait to see the stories you’ll create with us.